THE WHAT? Accor and LVMH have entered right into a strategic partnership to speed up the event of Orient Categorical, the legendary model famend for its unique journey experiences since 1883.
THE DETAILS Beneath the settlement, LVMH will make a strategic funding within the Orient Categorical model, the corporate working future resorts and trains, and the entity proudly owning two crusing ships. Accor, which acquired Orient Categorical in 2022, plans to develop new ventures together with the renaissance of the historic prepare and the launch of the primary Orient Categorical crusing ship in 2026.
The partnership additionally contains opening resorts in Rome and Venice, and persevering with the selective growth of world locations. The primary ship is at present beneath building at Chantiers de l’Atlantique in France, with each teams looking for a 3rd accomplice for the enterprise.
THE WHY? This collaboration goals to revitalize the long-lasting Orient Categorical model, leveraging LVMH’s experience in high-quality services and Accor’s in depth expertise in luxurious hospitality. The partnership aspires to raise the Orient Categorical to new heights in luxurious journey, reflecting a shared imaginative and prescient of excellence and distinctiveness in hospitality.
