Vanilla Mozi, an Australian model famend for its progressive strategy to outside safety, is ready to debut within the US market this summer season. Based by Lea-Anne Crawford in 2006, Vanilla Mozi stands out within the crowded private care business by providing a singular mix of unpolluted magnificence and efficient insect-repellent options.
Impressed by her background in Utilized Science and a ardour for creating secure, chemical-free merchandise for her household, Crawford has developed a line that mixes pure substances with scientific ideas to guard in opposition to mosquitoes and different pests. CosmeticsDesign interviewed Crawford and model Co-Proprietor Krista Fergusson for his or her insights into Vanilla Mozi’s product improvement course of, the model’s sustainability efforts, and their plans for profitable entry into the US market area.
CDU: What impressed Lea-Anne Crawford to create Vanilla Mozi, and what units it aside from standard outside safety merchandise?
Krista Fergusson (KF): Lea-Anne Crawford has a level in Utilized Science in Human Motion, and mixing this along with her love of cooking and fervour for the outside meant the creation of Vanilla Mozi was a really pure course of. The primary seed was planted when she began making bespoke magnificence formulations and soaps.
She was impressed to develop clear magnificence merchandise for her household of six that didn’t expose them to the traditional chemical substances many family merchandise contained. She made many beneficial merchandise for the household. Nonetheless, after they relocated to a southern coastal space in Australia the place the mosquitoes have been notably ferocious, her distinctive skillset was really realized.
She needed to shield her 4 kids, and their ages ranged from eight years previous down to 6 months, so the components wanted to be mild sufficient to make use of on her child. And it wanted to be efficient in opposition to the Aussie mozzies [mosquitoes] that attacked them each afternoon!
There was a watershed second when her child daughter had a large mosquito chunk on her brow, which set her on her path to provide you with an answer. Not solely have been the traditional insect safety merchandise filled with chemical substances like DEET, however Lea-Anne tried all of the pure options and felt these have been too robust for kids, notably infants.
Typical pure merchandise contained Citronella, Eucalyptus, Tea Tree oil, and Lemongrass important oils. One night time, she by chance spilled lemongrass oil on her bench high, which burnt a gap within the varnish. She wasn’t eager to often apply that to her child’s face.
She was decided to create a product that didn’t expose her kids to chemical substances and safely protected them, together with their valuable little faces. However having a love for clear magnificence merchandise, she was very keen about creating a pure bug safety different that had the texture and perfume of a magnificence product you’ll love to make use of day by day and would fully revolutionize the bug safety class.
CDU: Are you able to elaborate on the distinctive components of Vanilla Mozi’s Chew-Proof Physique Cream and the way it works to guard customers from bugs?
Lea-Anne Crawford (LAC): Vanilla Mozi makes use of an progressive components containing Spearmint and Vanilla, which sends a transparent sign to bugs and has a pleasant perfume. The Vanilla Mozi idea is predicated on Biomimicry, miming Mom Nature’s processes—utilizing the scent of flowers to speak with bugs and successfully disguise from them relatively than go to battle with them.
We imagine the way in which to dwell in concord with the bug world is to mix into their setting and communicate their language relatively than merely repelling them with poisonous chemical substances. The newest scientific analysis reinforces the methodology behind Vanilla Mozi’s Chew-Proof Physique Cream, which states that bugs and mosquitoes are notably interested in us due to our scent.
Research present mosquitoes are attracted explicitly to carboxylic acids, a vital a part of our pores and skin’s pure moisturizer layer and assist make up our human odor profile. People launch carboxylic acids at a lot larger ranges than most animals, which explains why mosquitos are interested in us. A few of us produce greater than others, so some are mosquito magnets.
Vanilla Mozi is exclusive as a result of it’s the one bug safety product designed to perform inside this moisturizing layer of our pores and skin and masks our human odor profile right into a botanical scent that mosquitoes are accustomed to and instinctively keep away from. However the very best half is this doesn’t happen through an artificial chemical course of; Vanilla Mozi harnesses a fantastically healthful course of by using natural waxes and butter that Mom Nature has created naturally and are wholesome and nourishing for our pores and skin.
CDU: How does Vanilla Mozi guarantee the security and efficacy of its merchandise, notably for households and younger kids?
KF: We have now extensively examined the product’s preservative and stability to make sure security. Our producer is a world commonplace licensed ISO 22716 GMP (Good Manufacturing Follow) high quality licensed and trendy manufacturing facility. We have now 15+ years of Aussie households utilizing and loving Vanilla Mozi with out one antagonistic response.
CDU: May you focus on the method behind Vanilla Mozi’s enlargement into the US market and what shoppers can anticipate from its debut?
KF: We have already got an intensive US buyer base via our on-line retailer, so we knew the nation was able to see Vanilla Mozi on its cabinets! Vanilla Mozi is being launched via a nationwide distribution community and will probably be out there in pure well being and wellbeing chain shops comparable to Pure Grocers, the Wholesome Edge Retail Group, and plenty of different native Well being and Natural Supermarkets this Spring. We’re tremendous excited to share our incredible product with American households.
CDU: In what methods does Vanilla Mozi prioritize sustainability and moral sourcing in its manufacturing and packaging?
KF: We’re very proud to be a B-Corp-certified enterprise. This implies we now have been formally acknowledged as leaders in our choices to assist create a extra regenerative financial system.
One facet of that is our choice to make use of a mix of fifty% recycled plastic and 50% sugarcane for our packaging. This lessens the environmental affect, which is extremely essential to us. We additionally use a excessive quantity of natural substances in our cream. Manufacturing pesticides creates toxicity, and by not utilizing these substances, we’re contributing to a extra sustainable future.
CDU: How does Vanilla Mozi handle considerations concerning the effectiveness of pure bug repellents in comparison with standard choices?
LAC: Vanilla Mozi has a confirmed observe document and has been trusted by health-conscious clients for over 15 years. We imagine the very best safety to your pores and skin is the one which’s the healthiest to your pores and skin. We additionally imagine within the pleasure of utilizing merchandise you like; that approach, you’ll use them day by day.
In case you’re attempting to keep away from utilizing insect repellent since you don’t just like the scent or really feel in your pores and skin otherwise you’ve had an antagonistic pores and skin response, then there’s no approach you’ll preserve your self protected over the long run. Simply because it’s natural, secure for all pores and skin sorts, and an absolute delight to make use of doesn’t imply it may possibly’t provide ample safety.
What makes our product so efficient and completely completely different from standard bug repellents is Vanilla Mozi’s distinctive mix of botanical scents that sends a definite message to bugs in a ‘language’ all of them very clearly perceive – botanicals. Standard bug safety is concentrated on disrupting bugs’ senses chemically, whereas the Vanilla Mozi innovation is to cover you from them botanically.
Scientific research have proven how finely tuned bugs are into extraordinarily advanced botanical scents as a result of flower nectar is a main meals supply. Some individuals entice bugs greater than others as a result of all of us have a singular human scent that bugs might discover extra attractive.
CDU: Are you able to share any plans or initiatives Vanilla Mozi has for future product improvement or enlargement into new markets?
KF: We’ll launch our Chew-Proof Candles within the US market later this 12 months. These candles present a “bite-free” zone with the identical Vanilla Mozi proprietary scent as our Physique Cream.
They’re based mostly on the Vanilla Mozi innovation of making a zone that smells like a flower that bugs instinctively keep away from. These candles have been promoting efficiently in Australia for over a decade and are highly regarded as a mix with our Chew-Proof Physique Cream.
We may even increase into Europe inside the subsequent 12 months.
