The stake within the enterprise was acquired from one other non-public fairness fund Bluegem, which can nonetheless preserve a major shareholding alongside a syndicate of co-investors, to work in partnership to additional develop the enterprise.
Since Bluegem took possession of the enterprise in 2020, Beautynova – which incorporates the manufacturers milk_shake, z.one idea and Medavita – mentioned it has tripled its gross sales and expanded into new areas, notably the US market, which now accounts for 18% of complete gross sales.
Headquartered in Italy, Beautynova owns a premium portfolio of manufacturers and develops skilled hair remedy, colouring and styling merchandise, with over 18,000 formulation.
The producer shared that it exports to greater than 70 nations and generates 70% of its revenues outdoors Italy – primarily within the US and different European markets – by way of each skilled and shopper channels.
Bluegem additionally beforehand owned the posh Italian residence perfume model Dr Vranjes Firenze, which it efficiently grew after which offered to the L’OCCITANE Group in January 2024.
Plans to speed up development in Europe and US
Following its latest enlargement, Beautynova mentioned it now has “a robust platform to speed up that development throughout all its main markets, together with the US and Europe.”
PAI, which has accomplished 38 buyouts within the meals and shopper sector since its inception, mentioned it plans to “draw on its important expertise within the sector to assist Beautynova proceed to adapt to evolving shopper traits.”
The corporate is now aiming to drive development throughout its key markets, which embrace the US and Europe, with “an emphasis on enhancing model improvement.”
Bluegem founding accomplice Emilio Di Spiezio Sardo famous that PAI Companions is a world investor with “a robust observe document in shopper companies and a world footprint together with the US, a strategic marketplace for the corporate.”
PAI founding accomplice Raffaele Vitale, referred to as Beautynova: “a superb enterprise with a well-diversified providing and powerful footprint within the engaging and resilient international skilled haircare market” and mentioned his workforce regarded ahead to working with Bluegem on “the subsequent chapter of development” persevering with its method of “partnering with sturdy model platforms and constructing worldwide leaders within the mid-market.”
In the meantime Beautynova CEO, Stefano Banfo, shared that during the last 4 years, the corporate had “strengthened the senior administration workforce and invested in state-of-the-art manufacturing services, world-class ERP programs and progressive product improvement, making certain we have now the sources and experience to push boundaries and set new business requirements.”
