Out there on-line and in boutiques from 13 June, the model new restricted version of N°5 L’Eau is available in a bottle impressed by a reply from Marylin Monroe to Life journal in 1952. Requested “What do you put on to mattress?” the star’s now well-known reply was: “A couple of drops of Chanel N°5.” The brand new bottle takes her reply actually. Like a second pores and skin, the rectangular form performs on transparency, making us overlook its materials nature in favour of the fluid ingredient it comprises. This collector bottle offers substance to the parable and brings it updated.
Not like the unique bottle, which rests on a flat base, this convex model is unstable. It’s like an natural form that you simply need to seize maintain of and make your individual. It’s designed to curve up within the palm of your hand, inviting you to the touch it. Whereas remaining trustworthy to Gabrielle Chanel’s spirit of purity and ease, this restricted version brings a brand new tactile and emotional dimension to N°5.
Technical challenges
The graceful, monolithic form of the bottle and its cap mirror that of one other reference within the vary, N°5 L’Eau On Hand Cream. The glass work, nonetheless, proved advanced: the designing, technical improvement and manufacturing of the bottle required 18 months of labor by Chanel’s in-house groups, in collaboration with the suppliers chosen.
The blown glass bottle was made by Koa Glass, the Japanese glassmaker who produced the 31 Le Rouge lipstick case. The pressed glass cap was made by Austrian provider Technoglass (Cerve Group). Whereas the bottle contains 15% recycled PCR glass, the cap is made from pure glass to fulfill technical capability necessities.
“The primary technical problem was the oval form: as a result of the bottle couldn’t be positioned on the glassmaker’s conveyor belt like a flat-bottomed bottle, the provider needed to develop a particular course of to carry the bottle in the course of the designing part. Becoming the steel ring on the neck was additionally difficult. Then, the cap needed to be adjusted and held in place to make sure good alignment,” explains Sylvie Legastelois, Chanel’s Packaging Creation Director.
A distinct fragrance expertise
This new bottle evokes the imaginary world of water, life, the motion of time and the significance of capturing the second. An interactive expertise on the model’s web site preceded the launch. This activation, “A drop of Tomorrow,” engages the customers by providing them a personalised expertise. It encourages them to open up about themselves utilizing a number of key phrases (love, freedom, ardour, boldness…) to “create a digital drop that can reveal your future.”
This sport mechanic helps the promise related to the perfume: “All of us want a drop of need, of thriller, of pleasure”. It isn’t the primary time the Home explores this theme, associating the perfume with identification and future. This was additionally the underlying theme of the sport “Le tarot divinatoire”, introduced on-line and in the course of the exhibition occasion “Le Grand Numéro de Chanel” (Paris – winter 2023).
