Coty is increasing its Indian footprint with the launch of Kylie Cosmetics and adidas Sports activities Fragrances within the nation. The launch comes scorching on the heels of the debut of Kylie Cosmetics on Sephora India’s web site and in shops throughout the nation in April.
The model can be obtainable at main retailers nationwide, together with Consumers Cease, Nykaa, and different key shops. Prospects are invited to discover and expertise the gathering, discovering scents that resonate with their dynamic existence.
Coty and the worldwide premium sports activities model lately renewed their long-term license settlement. Constructing on the success of the model in Europe, Coty is searching for to drive development in Asia, extra significantly China and Hong Kong, and in India.
The introduction of Adidas Sports activities Fragrances represents one other stride ahead for Coty within the dynamic Indian market. It follows the official debut of Kylie Cosmetics within the status channel, in in partnership with Home of Magnificence (HOB) and Sephora.
Based on Coty, the debut of Kylie Cosmetics in India comes amid rising demand for extra sustainable and environmentally aware magnificence merchandise. “The model’s dedication to pure, plant-based, and environmentally aware magnificence aligns seamlessly with the rising demand for accountable and moral magnificence options. Kylie’s magnificence line is rigorously crafted with clear formulations and vegan substances. This promise of aware magnificence comes with the identical high-quality, high-pigment, and high-performance formulations which might be trending all around the world and followers have come to like.”
As one of many world’s main magnificence firms, Coty has a wealthy legacy of crafting iconic scents, mass and status color cosmetics and revolutionary skincare that resonates with customers worldwide.
“Along with Kylie Cosmetics, we look ahead to offering magnificence fanatics throughout India with the chance to get pleasure from Kylie’s signature merchandise and iconic collections, empowering their ardour for creativity and experimentation,” mentioned Kristina Strunz, Managing Director, Coty Southeast Asia and India.
The strikes are a part of Coty plans to bolster their presence in high-growth markets and speed up the expansion throughout their whole magnificence portfolio.
