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Creation Worldwide acquires Brazilian haircare model Skala Cosméticos


International personal fairness fund Creation Worldwide has acquired Skala Cosméticos, a vegan haircare model headquartered in Uberaba, Minas Gerais, Brazil.

Based in 1986, Skala is among the quickest rising manufacturers within the Brazilian magnificence sector, with annual enlargement of roughly 30% in recent times. It’s the fourth largest hair care model in Brazil and one of many main manufacturers within the hair masks class. Based on Creation, Skala’s merchandise are current in additional than 45% of Brazilian houses and the corporate exports its merchandise to over 40 nations.

The transaction, whose monetary particulars haven’t been disclosed, will allow Skala to increase its manufacturing capability and distribution community in addition to enhance the model’s presence in worldwide markets.

Our partnership with Creation will assist speed up Skala’s progress in each home and worldwide markets, whereas permitting us to advance vital agendas comparable to operational excellence and innovation at scale,” mentioned Antonio Sousa, who has led Skala as CEO for the previous eight years.

As a part of the deal, Cyro Gazola will assume the chief government officer function. Former President and CEO of Caloi, Cyro Gazola has deep expertise within the Brazilian client items sector, together with 22 years at Procter & Gamble.






Skala’s present to executives — together with former CEO Antonio Sousa, and Maria Claudia Lacerda and Publio Emilio Rocha – will stay as shareholders and be part of the corporate’s Board of Administrators alongside Creation professionals and two different industry-experts, Alberto Carvalho, former CEO of Procter & Gamble in Brazil, and Andrea Mota, former Government Director of O Boticário.

Within the magnificence care sector, Creation’s managed funds have invested in Californian haircare model Olaplex; Orveon, a magnificence group together with bareMinerals, Buxom and Laura Mercier; and Parfums de Marly, a French fragrance firm.

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