THE WHAT? Dove has joined the decision to guard tweens from untimely look nervousness, attributable to publicity to grownup skincare content material on social media, harming their shallowness. The model has teamed up with Dr Phillippa Diedrichs and Dr Marisa Garshick to create The Gen A Anti-Ageing Discuss, a free useful resource on the way to discuss to younger individuals about anti-ageing.
THE DETAILS Dove, along with highly effective TikTok voices, goals to focus on the absurdity of the problem and lift consciousness by thumb-stopping artistic content material that includes impactful, adorned faces representing #TheFaceofTen and what it ought to be lined with – extra glitter, stickers, and face paint – not retinol and inappropriate anti-ageing skincare elements and merchandise.
THE WHY? Firdaous El Honsali, International Vice President, Dove, explains, “When did 10-year-olds begin worrying about wrinkles and getting older? It’s time to communicate as much as spotlight the absurdity and shield their shallowness. At Dove, we imagine magnificence ought to be a supply of happiness, not nervousness. For twenty years, now we have taken motion to construct confidence and shallowness for hundreds of thousands of ladies. Right this moment, our ladies are anti-ageing earlier than they’ve even began to develop up and wish us greater than ever.”
