For its tenth version, Beauty 360 will deal with longevity and sustainability

For its tenth version, the occasion organized by Beauty Valley on October 16 and 17, 2024 on the Carrousel du Louvre in Paris, has chosen longevity and sustainability as a double thread. The 2 tendencies have turn into important for each producers and wonder manufacturers. The commerce present will deliver collectively 250 exhibitors and over 5,000 worldwide decision-makers.

Innovating for folks and the planet

In line with the organizers, the theme of longevity and sustainability in cosmetics encompasses on the one hand, all of the improvements that contribute to delaying and even reversing the results of ageing on the pores and skin, and then again, to increase the life cycle of merchandise and gear. The ultimate objective is to optimise the influence of the fragrance and cosmetics trade on folks and the surroundings.

“By exploring the inspiring assets of mobile regeneration and anti-senescence, the proteome, genomics and epigenetics to higher perceive the mechanisms of motion of substances, longevity cosmetics at the moment additionally intention to optimise pores and skin magnificence in addition to bodily and psychological well-being,” highlights Beauty Valley.

In line with Beauty Valley, sustainability challenges are a full part of longevity cosmetics as a result of they stimulate a extra aware and holistic method to merchandise growth.

The notion thus entails all skilled areas concerned within the creation of a beauty product or fragrance, incorporating environmentally-friendly practices reminiscent of useful resource conservation, eco-design of merchandise, sturdiness of packaging supplies and predictive upkeep of kit, and stimulates innovation in all its dimensions.

The present’s conferences, awards and all its leisure zones (CNRS Tech Nook, Begin-up Zone, Innovation Challenges, and so on.) will likely be devoted to this double challenge.

A contest for beauty excellence

As well as, to mark the Olympic yr, Beauty 360 is organising the primary worldwide competitors to showcase the excellence of the world’s main cosmetics areas. Dubbed Cosmetopiads, will encompass a pleasant confrontation between completely different beauty clusters

Every area within the working will defend its colors by selling its cosmetics ecosystem, which allows firms to innovate, by means of 4 themes: coaching, public analysis, native initiatives and know-how. On the stand guests could have the chance to find excellence in innovation from around the globe.

“In 2024, Beauty 360 is celebrating its tenth anniversary! Born in a rustic that’s the cradle of innovation within the fragrance and cosmetics trade, our present has established itself as an unique and avant-garde spotlight of the world stage.” says Franckie Béchereau, Director of Beauty 360.

“Cosmetics ecosystems around the globe are hotbeds of innovation, pushed by the most important environmental, technological and societal modifications going down. And the theme of longevity and sustainability for 2024 completely embodies the longer term period of cosmetics,” concludes Christophe Masson, Managing Director of Beauty Valley.