At this 12 months’s FCE Cosmetique, Latin America’s main cosmetics present, the Wheaton group had chosen an idea referred to as “The World of Glass” to welcome guests as a approach to introduce the total vary of its applied sciences and experience in top-of-the-range glassmaking.
Expertise and ornament
Among the many new merchandise on present was the paint Crystal Impact, one of many firm’s newest improvements. The expertise consists in making use of varnish which, by crystallizing on the floor, creates a singular aesthetic and tactile sensation.
New sizzling stamping choices have been additionally highlighted, with embossing prints in gold, silver, and different metallic colors.
Ecodesign
Wheaton can be broadening its Ecoglass vary with a brand new commonplace 200-ml refill bottle. The brand new model boasts a glass weight diminished by 20%, and is fitted with an Aptar-designed tip for the refill and a screw cap to make it simpler to separate the totally different elements and recycle the product. It additionally helps cut back CO2 emissions by about 15%.
The Wheaton refillable answer was adopted by Natura for its Essencial line. The Brazilian firm selected amber glass constituted of 40% recycled glass.
Visible and olfactory Digital Actuality
The spotlight of the go to was the 4D Glasses expertise designed by the startup Noar, a spin-off of the Wheaton group. Because of a Digital Actuality (VR) expertise mixed with a digital scent diffuser developed by Noar, individuals loved an immersive expertise at each section of the method of making a brand new perfume packaging, from design to last manufacturing, for an entire sensory immersion.
