The worldwide chief within the visitor amenity trade has joined forces with French perfume home Fragonard to create a group of resort strains impressed purchase the model’s Mediterranean universe.
Established in 1926 by Eugène Fuchs in Grasse, the heartland of French perfumery, Fragonard is each a story of a household, that has been handed down by 4 generations, and the image of the standard savoir-faire of perfume makers in Provence.
The gathering is accessible in two strains. The road ‘Vrai’ captures the colourful spirit of the Mediterranean coast, whereas the ‘Figuier Fleur’ line pays homage to the Provence area.
The Vrai resort line builds upon a particular perfume, a mix of recent, floral notes with verbena as its spotlight, crafting an ambiance of sophistication.
The road’s aesthetic, marked by impartial tones and a minimalist design, options small format merchandise and an engraved strong cleaning soap crafted from accountable supplies, alongside massive codecs specifically the Ecofill refillable dispenser in 300 ml aluminium. One other massive format, the 400 ml plant-based Ghost dispenser could be mounted on a hidden rail, creating the phantasm that the product is levitating.
Small or massive codecs and refills
The Figuier Fleur line combines the recent notes of bergamot, neroli and fig leaf with floral notes of magnolia and freesia, on a complicated woody base of oak moss and spicy cardamom.
Obtainable in each small and huge codecs, the road additionally options the refillable innovation Ecofill in 400ml and the 300ml Ecopump created from recycled plastics and pumps out of bio-sourced resin, primarily derived from sugar cane.
“We’re delighted to work with an iconic fragrance home like Fragonard to introduce extra eco-friendly facilities to our shoppers, all whereas assembly the extent of luxurious and high quality anticipated from Groupe GM. Each strains deeply replicate the core values of our corporations and can allow inns worldwide to pamper their friends with expertly fragranced facilities from a world-leading artisanal perfume home,” stated President of Groupe GM, Laurent Marchand in a press release.
