Kylie Cosmetics has introduced that the model has launched a curated assortment of its best-selling lip merchandise into Ulta Magnificence at Goal retail areas, as effectively on Goal’s on-line retailer. The enlargement follows Kylie Cosmetics’ debut into Ulta Magnificence retail areas in November 2018. As reported within the firm’s press launch “the enlargement of Kylie Cosmetics into Ulta Magnificence at Goal is a key milestone for the model’s necessary and strategic partnerships with each retailers.”
Ulta Magnificence at Goal x Kylie
In regards to the partnership, Monica Arnaudo, Chief Merchandising Officer, at Ulta Magnificence shared that “as Kylie Cosmetics’ first-ever retail accomplice we’re so thrilled to assist the model’s continued development and enlargement… this subsequent part for Kylie Cosmetics underscores its robust resonance with magnificence fans all over the place and exemplifies the distinctive prospects that may come to life via our partnership with Goal.”
Model founder Kylie Jenner echoed Arnaudo’s sentiment, and in her assertion shared her enthusiasm for the model launch as she “created Kylie Cosmetics to offer entry to the make-up merchandise that I really like and use, and I can not wait to offer extra folks the chance to buy and expertise our merchandise in-store throughout the nation.”
Rick Gomez, Goal’s govt vp and chief meals, necessities and wonder officer, emphasised Kylie Cosmetics’ “status expertise” as “what makes our partnership with Ulta Magnificence so particular,” including that the corporate appears to be like ahead “to proceed constructing on the ability that comes from bringing our manufacturers collectively to alter the best way folks store magnificence.”
Bouncing again
Kylie Cosmetics has continued to evolve since first launching in 2014, and the current model enlargement follows Coty’s buy of a 51% controlling stake within the firm for $600 million in November 2019, in addition to a product formulation relaunch in 2021 that includes clear and vegan components. Whereas the model has not been with out controversy over the previous decade, together with the Forbes’ Might 2020 article asserting the corporate had been overvalued at $1.2bn in an effort to qualify Jenner as “the youngest self-made billionaire,” the enlargement into Ulta Magnificence at Goal is a optimistic transfer for the model in 2024 and displays the corporate’s enduring reputation with shoppers.
The Ulta Magnificence at Goal assortment launch contains Kylie Cosmetics’ Matte and Velvet Lip Kits, Matte and Crème Lipstick, Lip Oil, Sugar Lip Scrub, Matte Liquid Lipstick, Tinted Butter Balm, Excessive Gloss, Precision Pout Lip Liner, and Plumping Gloss.
