THE WHAT? L’Oreal Paris has created a model new ambassador position – African Digital Ambassador – and Temi Otedola would be the first particular person to tackle the title. The Nigerian actor and heiress introduced the information on Instagram.
THE DETAILS Based on a report printed by Bella Ninja, Otedola is the primary Nigerian to signify the French magnificence model each throughout Africa and on a worldwide stage. Because the digital face of L’Oreal Paris make-up, she’s going to entrance campaigns for the Infallible Make-up line.
THE WHY? Otedola has some 2 million followers on Instagram and her appointment marks a major milestone for each the African market in addition to L’Oreal’s dedication to range.
Issima Oniangue, Basic Supervisor for Make-up within the Sub-Saharan Africa Zone at L’Oréal Paris, advised Glamour South Africa, “Temi’s distinctive fashion, confidence, and keenness for magnificence completely embody the L’Oréal Paris ethos of empowerment and class. This partnership marks a brand new period of glamour and innovation in magnificence for the area as we proceed to rejoice and cater to the various great thing about African girls. Along with Temi and Thuso, we’re excited to encourage and convey the most effective of magnificence to each nook of the continent.”
