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Saturday, April 19, 2025

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Maya McHenry, Publicist | Into The Gloss


“I usher in partnerships for our roster of expertise and types at Skai Blue Media, a full advertising company. That may seem like something from talking engagements, to collaborations, to campaigns. I really feel actually fortunate to convey manufacturers like Versace and other people like Marley Dias, the founding father of #1000BlackGirlBooks, collectively—Versace celebrated Marley at their Icons Dinner. I additionally liked bringing Justina Miles’ social partnership with Sample Magnificence to life. She is the primary deaf Black girl to carry out on the Tremendous Bowl halftime present. She’s superb.

I took a psychological well being break from work a few years in the past after I misplaced my sister, Lyric. I moved again to LA, the place I’m from. Throughout that point, I introduced up the concept to start out a basis in my sister’s honor at her alma mater, Stanford College. Whereas Lyric was interning, she observed systemic limitations that prevented others from interning. Most internships are nonetheless unpaid, and Lyric used to say to me, ‘How can folks get via the door if they will’t even get to the door?’ So via the Lyric McHenry Group Arts Fellowship, we assist fund these alternatives. It’s very close to and expensive to my coronary heart.

It’s humorous to speak about this now, however I had a brief stint on actuality TV after I was on ‘EJNYC’, which was a spin-off of ‘Wealthy Children of Beverly Hills.’ The present targeted on my buddy, EJ Johnson. I by no means imagined doing a present, however EJ is sort of a brother to me. I used to be on it with my sister, too. However as you’ll be able to think about, it’s a very dehumanizing area. You’re exposing your life to the world, which might be uncomfortable, and other people really feel like they know you simply by what’s on display. I used to be nonetheless at school when the present aired, so I might go to class and other people would stare at me. It’s hilarious to look again at it now, however I’m so joyful that I acquired to do it with my pals. I don’t essentially see myself doing that once more, however by no means say by no means.

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SKINCARE
I take a bathe within the morning, however I by no means wash my face within the bathe as a result of the water is just too sizzling. Once I get out, I exploit Retrouvé’s Baume Ultime Physique Oil whereas my pores and skin continues to be a bit moist. I douse myself in it. Then I instantly placed on Glossier’s Milky Jelly Cleanser. I like Retrouvé’s priming pads, which calmly exfoliate, in addition to the Eye Focus and Nutrient face serum. I exploit it totally on my cheekbones but in addition my neck—don’t neglect about your neck! Relying on the day, I would use Retrouvé’s face oil or Intensive Replenishing moisturizer for extra hydration and glow. Oh, and the Eye Focus is admittedly nice as a lip balm, too. I clearly love Retrouvé. My pores and skin might be fairly dry in some areas, and I discover that it actually loves that model. Additionally, I like the model’s airless packaging. Quite a lot of skincare firms use plastic bottles that allow tons of sunshine and oxygen in, so the merchandise don’t final as lengthy. I like ending off the morning by misting myself with Heritage Retailer’s rosewater. I’ve used it since I used to be a bit woman. It retains my pores and skin so hydrated and it’s good aromatherapy. Generally I’ll spray on a layer of Topicals’ Light mist if I really feel like my pores and skin wants it. I have to get higher with sunscreen, however after I do put on it, I like Neutrogena’s Clear Face SPF 30.

I not often put on make-up all through the day, so I don’t really feel like I have to do an excessive amount of in the best way of cleaning at night time. I exploit Neutrogena’s make-up remover wipes earlier than utilizing one other priming pad to verify I acquired all of the sweat and grime off my face. Then it’s principally the identical as my morning routine, though I would throw in Retrouvé’s Dynamic Nourishing Face Cream on any areas which are particularly dry, like little patches behind my ears. I like Beautology Lab’s cryo firming instruments at night time, too. I preserve them within the freezer, rinse them off with some lukewarm water, and therapeutic massage my face. They make me really feel like I’m at a spa. I even use them on my neck and again.

Once I desire a masks second, I change between Activist’s Mānuka Honey Masks and Fenty’s Cookies N Clear Clay Masks. Because it’s antibacterial and anti inflammatory, the Activist masks is so good across the time of my interval, when my chin can get a bit irritated. You may put it throughout your face or spot deal with with a bit Q-tip. Fenty’s masks doesn’t truly odor like cookies and cream, by the best way. It doesn’t odor one of the best, but it surely’s good while you want a deep clear. Oh, and I battle with dry lips—I’ve a bunch of Chapsticks round me always—and each now and again, I exploit MAC’s Lip Scrubtious. It’s so light however will get all that useless pores and skin off.

I get facials twice a month. I see Elizabeth Grace Hand, the founding father of Stallë Studios. Jami Heidegger, the founding father of Retrouvé, launched me to her. I used to be by no means massive on facials till I met Elizabeth, however I’ve realized a lot from her and she or he’s actually the one one I belief to the touch my face.

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MAKEUP
I need my make-up to make me seem like an elevated model of myself. Earlier than I begin, I placed on Retrouvé’s Nutrient face serum and rosewater so my face seems to be further glowy. I like Beautyblender’s Bounce basis in 3.65. It’s nice for darkish circles below my eyes, and naturally, I exploit a Beautyblender to pat it in. Then I’m going in with the Laura Mercier highlighting powder in Indiscretion, a rose gold, on my cheekbones and nostril. I give myself a slight contour with the Tom Ford Soleil Glow bronzer, which I particularly love on my cheekbones. For blush, I like Chanel’s Baume Essentiel in Dragée. I’ve been utilizing it eternally. It’s the right shade of pink.

Audrey Hepburn is certainly one of my idols, and due to her, a cat eye is my signature. It’s so stylish. I exploit MAC’s eye kohl in Teddy, a chocolatey brown, and MAC’s Brushstroke liner in Brushblack, which is one of the best ever. Quite a lot of liners might be too chunky, however this one completely cinches your eye. It lays very nicely. I like MAC’s Huge Enhance Fibre Gel, too. It’s nice for a feathered forehead. If I’m going to an occasion, I would use false lashes, however normally, I identical to L’Oreal’s Panorama mascara. It’s actually so good that you simply don’t want falsies. Oh, and I realized from make-up artist Raisa Flowers to make use of Retrouvé’s Eye Focus on my lids for a bit shiny look. It’s actually, actually cute. When that’s all performed, I set it with Milk’s Hydro Grip setting spray.

I at all times do the identical lip combo—MAC’s M·A·Cximal lipstick in Twig Twist, a brownish pink, topped with the Squirt Plumping Gloss Stick in Amped, which is my favourite gloss stick ever. It’s so hydrating and the colour is so enjoyable.

HAIR
I used to mannequin, and at one level, I needed to dye my hair a darkish black. Then I dyed my hair ombre-blonde, so it’s been via the works. I’m nonetheless making an attempt to get it again to its pure coloration, and I’m nearly there. It’s actually thick and curly, and I’ve quite a lot of it. I wash it perhaps three to 4 instances a month. I like Sample Magnificence’s curl cleaning shampoo and light-weight conditioner. The leave-in-conditioner detangles my hair by itself mainly. I put it in and I don’t have to do this a lot afterwards. Then I exploit Fekkai’s Tremendous Power+ restore masks two to a few instances a month when my hair wants some further love.

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I’ve used Moroccanoil’s hair oil since center college. It smells so good, to begin with, however typically I’ve frizzies and it lays them down actually properly. My hair feels so silky after I use it. I’ll say that Zaire’s edge management is one of the best I’ve used. I exploit Zaire’s edge brush, too. Each make styling really easy.

When it comes to hair removing, I get Brazilians at J Sisters, and typically they’ll do minor eyebrow plucking so that they don’t look completely insane. Once I go to LA, Damōne Roberts is my go-to and the one particular person I actually belief with my brows.

NAILS
I’m obsessive about chrome-everything and that features my nails. I’m going to Shero Nail Spa on the Higher East Facet each three weeks and get dip nails. Silver chrome is normally my go-to as a result of it provides my nails a mirror impact that’s cool and stylish. I like French ideas, too. They’re actually cute to me as a result of I used to get them after I was little. Generally I’ll get the tip a distinct coloration, like a pink or a turquoise.

FRAGRANCE
I’ve worn Laura Mercier’s Vanille since—no exaggeration—center college, and it’s nonetheless the one fragrance I exploit. Quite a lot of vanilla scents can odor low cost and too candy, however Laura Mercier’s is so smooth and discreet, however noticeable on the identical time. And really, on prime of my fragrance, I exploit Kiehl’s Crème de Corps, which smells like milk and honey. The mix of the 2 is ideal.

In the meantime, Madison Utendahl’s Burnout Burner is certainly one of my favourite candles. I burn it after a protracted day at work, and it’s very therapeutic. It appears like a reward that helps me launch the completely different feelings I maintain on to through the day, which is rather a lot for a candle, I do know.”

—As instructed to Daise Bedolla

Photographed by Alexandra Genova in New York on April 20, 2024



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