Milani Cosmetics has introduced its first-ever collaboration with 4 of America’s high feminine athletes for its new “Face Set. Thoughts Set.” marketing campaign. This initiative options Workforce USA inventive gymnast Jordan Chiles, WNBA star Sabrina Ionescu, Workforce USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers in a marketing campaign highlighting the model’s Make It Final Setting Spray, aiming to emphasise the arrogance and psychological preparation that comes with “setting your make-up – and your mindset.”
Behind the marketing campaign
“This marketing campaign marks Milani’s first-ever partnership with athletes, and we’re completely thrilled to hitch forces with Jordan, Sabrina, Chiaka, and Mattie for this launch,” mentioned Mary van Praag, CEO of Milani Cosmetics, in an organization press launch. “As a result of our award-winning Make It Final Setting Spray lasts for as much as 24 hours, it offers the invisible endurance that helps make-up endure via something, whether or not that is an everyday workday and evening out, or hours of endurance coaching, a sport in 90-degree warmth, a killer ground routine, or a photo-finish second,” she defined.
The partnership focuses on a pivotal time in ladies’s athletics. Jeremy Lowenstein, CMO of Milani Cosmetics, famous in the identical launch, “It is a golden age for ladies’s sports activities throughout the globe, and we could not be extra excited to companion with this various group of high American athletes at this second.”
He additional defined that “the ‘Face Set. Thoughts Set.’ marketing campaign highlights the connection between making ready ourselves bodily and mentally for the day and the concept when our face is about, our thoughts will comply with,” including that “every of those inspiring champions embodies willpower, endurance, and confidence, and we’re proud to companion with and rely them as a part of our passionate Milani group.”
Since its launch in 2017, Milani’s Make It Final Unique Setting Spray has been named America’s #1 setting spray, based mostly on Nielsen US xAOC gross sales figures for the 52 weeks ending April 20, 2024, the discharge detailed. “The “Face Set. Thoughts Set.” marketing campaign will function the 4 athletes in images and movies throughout Milani’s and the athletes’ personal social channels, together with the Meta platforms and TikTok, in addition to on streaming TV platforms starting mid-June 2024,” the discharge confirmed.
Concerning the initiative’s athletic companions
The marketing campaign’s representatives are all stand-out athletes of their respective sports activities who’ve earned quite a few accolades. This contains USA Girls’s Nationwide Gymnastics staff member and Olympic silver medalist Jordan Chiles, the primary WNBA participant to file over 500 factors, 200 rebounds, and 200 assists in a single season, Sabrina Ionescu, US Girls’s Nationwide Volleyball staff member and Olympic Gold Medalist Chiaka Ogbogu, and four-time World Weightlifting Championship silver medalist Mattie Rogers.
