THE WHAT? Sol de Janeiro has launched its Rio Radiance SPF 50 Sunscreen Assortment, entering into the solar care market with Sofia Richie Grainge headlining the marketing campaign. The gathering goals to supply various solar safety options that nourish the pores and skin and supply a radiant end, that includes merchandise like physique lotion, spray, and oil tailor-made to completely different person preferences.
THE DETAILS Since its basis in 2015, Sol de Janeiro has been celebrated for embodying the colourful Brazilian spirit, providing a spread of physique, perfume, and hair care merchandise now expanded to incorporate solar care. The Rio Radiance SPF 50 Sunscreen Assortment guarantees not solely broad-spectrum solar safety but additionally hydration and a non-greasy radiance, accompanied by a beach-inspired scent.
THE WHY? The “Sunscreen Worthy of Your Pores and skin” marketing campaign, led by Sofia Richie Grainge and produced in collaboration with Chandelier Artistic and Photobomb, attracts inspiration from retro film trailers, that includes Richie Grainge in a humorous portrayal of a solar goddess. This initiative underlines Sol de Janeiro’s dedication to spreading pleasure and self-celebration by means of skincare, with each the model and Richie Grainge expressing pleasure in regards to the collaboration and its alignment with their shared values of magnificence and pores and skin safety.
