THE WHAT? Watsons has launched into a program of retailer refits. The AS Watson-owned chain is investing some US$250 million to improve and open some 3,800 shops by the tip of the 12 months throughout 15 markets worldwide.
THE DETAILS The Asian well being and wonder retailer will usher in a Magnificence Playground zone to its idea shops in China, providing clients a trend- and experience-led make-up house. In the meantime, in Taiwan, shops have been given a social media-friendly facelift with a lipstick-shaped make-up desk and round pink mild field on the ceiling. Watsons Malaysia has ushered in a Okay-pop Land devoted to Okay-beauty merchandise in addition to a Child’s Wonderland for households.
THE WHY? Malina Ngai, Group CEO of AS Watson, explains, “Because the main well being and wonder retailer in Asia, we’re dedicated to providing our clients the very best high quality vary of merchandise at nice worth, in addition to offering them with a really nice buying expertise. We consistently hear from our clients about the place we will enhance, and we work intently with key manufacturers to enhance category-specific expertise. Watsons has been on the forefront of revolutionising the in-store surroundings for purchasers, and over these two years, we’re investing US$250 million in new retailer opening and upgrading present shops throughout our 15 working markets.”
